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Titre de la thèse

Persuasion on the Market for Ideas: Chicago Rational Choice Economics Meets Behavioral Economics"

This PhD Thesis analyses the relationship between microeconomics as a behavioral social science and how it is thought by its proponents to exert influence on individual behavior. Looking especially at the subdiscipline of Law and Economics, the point of departure of this PhD thesis is the moment at the turn of the 20th century when behavioral economists proclaim to advance the economic analysis of the law as it has been presented by the works of Gary Becker or Richard Posner. Although behavioral economists propose their approach as an alternative to the Chicago approach to Law and Economics, this PhD thesis claims that the new behavioral law and economics can be seen as a continuation of it. In the way microeconomics is basically seen as a behavioral social science, it reflects a similar conception of the human being. Taking such a perspective opens a view on microeconomics as a discipline that specifies how to best exert influence on the behaviour of others or how to persuade others. This PhD thesis argues that this view can clarify our understanding of nudges, incentives and how both are designed to contribute to economic organization and public policies.