15 years of the Chair in Creativity Management

Since 2010, the Chair in Creativity Management has brought together researchers, students, and professionals to explore creativity in organizations and promote innovation in all its forms. Attached to the BETA and the Faculty of Economics and Management at the University of Strasbourg, it is funded by the University of Strasbourg Foundation.

On Monday, November 3, 2025, as the 2025 edition of CreaSXB – The Fall School in Creativity Management opened, it officially celebrated its 15th anniversary. On this occasion, Professor Patrick Llerena, holder of the chair, and Anne Leitzgen, president of Schmidt Groupe, the chair’s main and long-standing sponsor, looked back on these fifteen years of projects, encounters, and sharing during a convivial evening bringing together all the people and institutions that contribute to its dynamism and sustainability.