Article by Sihem DEKHILI, professor of marketing at ESCCA and the University of Strasbourg and researcher at BETA, and Mohamed Akli Achabou, professor at IPAG Business School, published on The Conversation on 2 April 2024.
Article by Sihem DEKHILI, professor of marketing at ESCCA and the University of Strasbourg and researcher at BETA, and Mohamed Akli Achabou, professor at IPAG Business School, published on The Conversation on 2 April 2024.
