Sihem DEKHILI, professor of sustainable marketing at ESSCA School of Management and researcher at the BETA laboratory, will be taking part in the AC:TIONS collective’s innovation capsule on “The role of the customer in innovation”.
Listening to consumers and co-creating with them can lead to innovative products and services that best meet their expectations. In this vignette, the case of the smart ecolabel and co-creation in eco-tourism will be used to illustrate this point, and HAGER will share its experience in this area.
Join us on February 20 at 8:30 a.m. on Teams
Registration: romane.verbeke@ac-tions.org
