The customer’s role in innovation

06 February 2024

Sihem DEKHILI, professor of sustainable marketing at ESSCA School of Management and researcher at the BETA laboratory, will be taking part in the AC:TIONS collective’s innovation capsule on “The role of the customer in innovation”.

Listening to consumers and co-creating with them can lead to innovative products and services that best meet their expectations. In this vignette, the case of the smart ecolabel and co-creation in eco-tourism will be used to illustrate this point, and HAGER will share its experience in this area.

Join us on February 20 at 8:30 a.m. on Teams